rumchata
RumChata
Scope of work -
Social Media, Web Design, Photography, Videography, Point of Sale & Print Media
RumChata is a cream based liqueur brand with a 25-35 year old primary audience, focused on being the person who brings the spark to the party.
My work with RumChata started in late 2021. My work consisted of management and production of their social media content alongside a copywriter, redesigning their website, and producing regular suites of point of sale pieces ranging from signage to display pieces.
Channel strip
In store signage
Equity
In 2025, RumChata evolved their equity look and feel, which was supported by new point of sale pieces: Posters, Carton Riders, Case Talkers, Endcaps, Shelf Talkers and more.
Equity
Carton Rider #1
Poster 1
Carton Rider 1
Shelf Strip
Digital Ad’s
Poster 2
Carton Rider 2
Carton Rider #1
Poster 3
Coldbox Acetate
Poster 4
Countertop Unit
Social Media
Platforms -
Instagram, Facebook, Tiktok
RumChata is a cream based liqueur brand with a 25-35 year old primary audience, focused on being the person who brings the spark to the party.
My work with RumChata started in late 2021. My work consisted of management and production of their social media content alongside a copywriter, redesigning their website, and producing regular suites of point of sale pieces ranging from signage to display pieces.
